Jewelry Business & Marketing Articles and Tips

The Price of Success
Learn how to set fair and reasonable prices for your own work, based on cost of materials, labor time, and other expenses and value.

Starting a Business
Ever thought about turning your hobby into a business? Here are some things to think about before making the leap.

Understanding Public Relations
Using public relations as part of your marketing strategy can get you more mileage out of your budget. Cindy Edelstein shows you how to use them to your advantage.

Taxes and Homework
Figuring out your taxes can be a mind-boggling event, especially for people with small businesses. Learn about the deductions and other perks you may be eligible for, and what rules and regulations to look out for.

Writing an Effective Artist's Statement
An artist's statement is a key promotional tool in a business where the creative personality behind a piece of work enhances the work's appeal. Whether you include your statement in a press kit, send it with slides to a retailer, or mount it alongside your work at a show, the words should grab the customer's attention and teach the customer how to see you and your work. An informed customer is more likely to buy.

Applying to Juried Shows
Getting into juried shows can open up your world and advance your work in so many directions - to new buyers, to artists you can network with, to editors and gallery curators and owners... Beth Rosengard shares her tips for how you can get your work into some.

Show Shopping
Trade shows are one of the best venues for buying supplies, but can be overwhelming to new buyers. Kate Drew-Wilkinson takes us along and shares her show buying wisdom here.




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